Blueair: Building a brand with an earth-friendly ethos.
Blueair makes the world’s best performing air purifiers. As a Swedish company they believe in social and environmental responsibility with a manifesto of clean air as a basic human right. They hired me to build the brand and increase consumer awareness in North America. During my time at Blueair, annual consumer sales increased by 50% and were on-track for even higher growth due largely in part to a redesigned, consumer-friendly website.